Brins d'infos

As beautiful as it may be, a leaflet is read then, at best, put away somewhere. We know that the quality of the leaflet is a determining factor in encouraging the recipient to keep it. All the elements work together to create the desire to hang onto it: the originality and relevance of the content (texts and images), the format, the quality of the printing and the paper. However a book has a unique status. It inspires respect and truly develops the value of the author and his writing. We like to show a book, leaf through it, talk about it, keep it, lend it…

APE STRATÉGIE has designed a work about the vine and wine of Champagne from a selection of photographs of the Champenois vineyards and the development of Champagne. These superb images, works by the photographer Jean-Marie Leclère, along with the descriptions that accompany them make up 75% of the work.

The covers and other pages can be fully personalised to present the Maison de Champagne and its vintages. Thus, wine producers benefit from a “shared” iconographic content and can produce, for a very attractive price, a book about the history of their Champagne.

This presents a high-end promotional tool, suited to this world of values and traditions. There are two possible uses for such a publication: offer it for sale, to pay for the investment or use it as a gift, as a favourable replacement for the classic “free bottle” and celebrate the customer relationship.

To find out more about the principle and its content, take a look through the personalised book for Vazart-Coquart Champagne.

More information: Clément Scagliotti au 06 82 46 02 61.