EditorialBold, bolder,
and even bolder…
If we listen to the warnings of the media, who are now selling us today's crisis, after selling us yesterday's economic miracle, our operating margins are apparently much tighter and the solutions unrealistic.
We must remove ourselves from current events, not so as to ignore them, but so that we can give ourselves the necessary distance to consider them and prepare ourselves using unique and relevant actions.
In a difficult context, the general trend is to reduce investment in communication at a time when there may be, for example, real opportunities to increase market share and prepare for a return to normal. Each case is individual and studied objectively.
Info Threads is designed to respond to the economic downturn and inspire initiative; it is a precious source of information. In it, you will discover practical case studies and tips and understand how the APE Stratégie team finds solutions and creates value through its clients' communication initiatives. We believe that the best way to deal with crises is through imagination and boldness.
This issue includes points of sale promotions, how a business magazine works and developing a trade show strategy… all key subjects that could indeed inspire your communications policy and make you want to go on the offensive…
Happy anti-crisis reading!
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